More to the point why not release a lure only UK magazine for us to read. Sea Angling magazine already has a Bass section - just remove it and release it on its own with nice shiny paper and loads more info, stories, reviews, etc. We have some fantastic Bass experts in this country - and there has to be stacks of cash in advertising rods, reels and lures (lets face it - after fly fishing lure plugging has got to be the next most costly fishing equipment on these shores), to make it financially viable. While on holiday in France this year, just the local supermarket had at least 3 Bass (Bar) magazines. I bought them all of course - and my long suffering wife just loved having to translate them for me word for word -not. But love her to bits - she knows I can just about buy a loaf of bread in French - so she did. When she was busy doing other stuff I could just look at pages and pages of shiny lure adverts - and show the kids pictures of Z-claws - way cooler than Ben-10!
So guys - you have the contacts, the knowledge, the ability - and we have the desire for a magazine written just for us - so please, please , please launch it. Id buy it every month till I died, and so would every one on this forum I bet!