Ready for 1000 different recommendations Bob? Mostly Tide Minnows, Z-Claws and Feed Shallow's? lol
Personally I'd suggest he go with most of the Daiwa range. Saltiga Minnows, Salt Minnows, Chugger Minnows etc. They do lures now for pretty much everything, and don't over complicate it. If he's just getting in to he's likely to lose a few to start with and the Daiwa plugs are very, very, very good value for money. He'll spend half the money he would on Tide Minnows etc, but still have more than 3/4 the performance.