There will always be two groups of anglers, one cares about putting fish in the freezer. The other has the eyes on the future of their angling. Both are valid (yes the first can make my teeth grind too), but encouragement from the manufacturer is a very good idea. Would cost very little for the manufacturers to do. As far as I am concerned every extra bass released is a bonus. But I completely agree with the anglers right to keep a fish or two to eat if they so choose.